FARAH AHMED MATHIAS
Farah Ahmed has had an interesting exploratory journey before stumbling upon Interior Design. While Farah is creative, she is also very Type-A. She likes Excel almost as much as she likes Photoshop. Like most artsy people, she didn't always know what she wanted to do with her life, but she did know that whatever it was, it had to keep her intrigued, challenged and busy.
During her undergraduate studies at Northwestern University, Farah studied Photography and Political Science and then moved to New York where she worked in advertising at Ogilvy and Mather focusing on key client relationships. With her right brain craving more stimulation and her desire to break the shackles of the corporate world to explore her independent creative side, she delved into fine art photography. She produced, showcased and sold fine art photography as an artist based out of India. Still not fully satiated, and in her desire to add tangible and practical aspects to her creativity, she began working at renowned architecture and interior firm of Khosla Associates. After a year and half, Farah knew she had struck the balance she sought between numbers and colours, and of leveraging her creative skills to help clients achieve their vision.
However, Farah knew that in order to realize the creative vision, she had to start her own company. But before that, she needed a solid education in the technical aspects of Interior Design. Milan seemed the best option since Italy has, for time immemorial, been at the forefront of materials and design for fashion, interiors and fine arts. Farah moved to Milan and received a Masters Degree in Interior Design from Istitutio Marangoni and returned to India in 2011 to start her Interior Design firm.As fate would have it, on her return from Milan, Farah reconnected with Dhaval, with whom she had become close friends during her time at Khosla Associates. Their skill set complemented each other well as they were like-minded in their design sense and work ethic. So with Farah looking to start her own studio and Dhaval looking to explore new opportunities on his own, they started FADD Studio in 2012.
Farah believes that a person is a sum of their experiences; that all her various jobs/careers have made her who she is today and added skills she would otherwise not have picked up, had she chosen a more linear path. Her career in advertising made her acutely aware of business, branding and strategy; photography trained her eye to work with darkness and light, which is extremely essential for interior design. FADD studio is her equilibrium between business and creativity.
Farah loves to travel to places that are off the beaten path and will do anything that gives her a rush like sky-diving, bungee jumping, scuba diving; locally she enjoys watching movies in theatres and trying out new restaurants. In her free time, which is usually before going to bed, she watches TV shows like Suits, Grey's Anatomy and Games of Thrones or pours over design blogs on Flipboard while cuddling with her fat cat Leo.